By Sean Nixon
`Advertising Cultures is a lucid, thorough and hugely enticing account of advertisements creatives that unlocks an important concerns for knowing the tradition industries: creativity and gender. It marks an enormous new contribution to the cultural examine of financial existence' - Don Slater, London university of Economics
The financial and cultural function of the `creative industries' has won a brand new prominence and centrality in recent times. This new salience is explored the following in the course of the such a lot emblematic inventive undefined: advertising.
Advertising Cultures also marks an important contribution to the research of gender and of business cultures via its detailing of ways gender is written into the inventive cultures of advertisements and into the subjective identities of its key practitioners.
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Extra resources for Advertising Cultures: Gender, Commerce, Creativity (Culture, Representation and Identity series)
Advertising Cultures: Gender, Commerce, Creativity (Culture, Representation and Identity series) by Sean Nixon