Get Appetite for America: Fred Harvey and the Business of PDF

By Stephen Fried

ISBN-10: 0553383485

ISBN-13: 9780553383485

ISBN-10: 0553804375

ISBN-13: 9780553804379

NEW YORK occasions BESTSELLER • Featured within the PBS documentary The Harvey ladies: chance Bound

The mythical existence and entrepreneurial imaginative and prescient of Fred Harvey assisted in shaping American tradition and historical past for 3 generations—from the Eighties throughout international warfare II—and nonetheless effect our lives this day in magnificent and engaging methods. Now award-winning journalist Stephen Fried re-creates the lifetime of this not going American hero, the founder of the nation’s carrier undefined, whose awesome kin company civilized the West and brought the US to Americans.

Appetite for America is the amazing real-life tale of Fred Harvey—told intensive for the 1st time ever—as good because the tale of this country’s enlargement into the Wild West of Bat Masterson and Billy the child, of the good days of the railroad, of a time whilst a deal might nonetheless be made with a handshake and the us used to be nonetheless uniting. As a tender immigrant, Fred Harvey labored his approach up from dishwasher to family identify: He used to be Ray Kroc sooner than McDonald’s, J. Willard Marriott earlier than Marriott inns, Howard Schultz sooner than Starbucks. His consuming homes and motels alongside the Atchison, Topeka, and Santa Fe railroad (including ancient inns nonetheless in use on the Grand Canyon) have been patronized via princes, presidents, and numerous traditional tourists searching for the simplest cup of espresso within the nation. Harvey’s employees of conscientiously screened unmarried younger women—the celebrated Harvey Girls—were the country’s first lady crew and have become actual Americana, even inspiring an MGM musical starring Judy Garland.

With the verve and keenness of Fred Harvey himself, Stephen Fried tells the tale of ways this visionary outfitted his company from a unmarried lunch counter right into a relations empire whose advertising and thoughts we nonetheless come across in myriad methods. Inspiring, instructive, and highly exciting, Appetite for America is historic biography that's as richly profitable as a slice of clean apple pie—and every piece as satisfying.

*With photograph inserts that includes over seventy five pictures, and an appendix with over fifty Fred Harvey recipes, so much of them never-before-published.

From the Hardcover edition.

Show description

By Stephen Fried

ISBN-10: 0553383485

ISBN-13: 9780553383485

ISBN-10: 0553804375

ISBN-13: 9780553804379

NEW YORK occasions BESTSELLER • Featured within the PBS documentary The Harvey ladies: chance Bound

The mythical existence and entrepreneurial imaginative and prescient of Fred Harvey assisted in shaping American tradition and historical past for 3 generations—from the Eighties throughout international warfare II—and nonetheless effect our lives this day in magnificent and engaging methods. Now award-winning journalist Stephen Fried re-creates the lifetime of this not going American hero, the founder of the nation’s carrier undefined, whose awesome kin company civilized the West and brought the US to Americans.

Appetite for America is the amazing real-life tale of Fred Harvey—told intensive for the 1st time ever—as good because the tale of this country’s enlargement into the Wild West of Bat Masterson and Billy the child, of the good days of the railroad, of a time whilst a deal might nonetheless be made with a handshake and the us used to be nonetheless uniting. As a tender immigrant, Fred Harvey labored his approach up from dishwasher to family identify: He used to be Ray Kroc sooner than McDonald’s, J. Willard Marriott earlier than Marriott inns, Howard Schultz sooner than Starbucks. His consuming homes and motels alongside the Atchison, Topeka, and Santa Fe railroad (including ancient inns nonetheless in use on the Grand Canyon) have been patronized via princes, presidents, and numerous traditional tourists searching for the simplest cup of espresso within the nation. Harvey’s employees of conscientiously screened unmarried younger women—the celebrated Harvey Girls—were the country’s first lady crew and have become actual Americana, even inspiring an MGM musical starring Judy Garland.

With the verve and keenness of Fred Harvey himself, Stephen Fried tells the tale of ways this visionary outfitted his company from a unmarried lunch counter right into a relations empire whose advertising and thoughts we nonetheless come across in myriad methods. Inspiring, instructive, and highly exciting, Appetite for America is historic biography that's as richly profitable as a slice of clean apple pie—and every piece as satisfying.

*With photograph inserts that includes over seventy five pictures, and an appendix with over fifty Fred Harvey recipes, so much of them never-before-published.

From the Hardcover edition.

Show description

Read or Download Appetite for America: Fred Harvey and the Business of Civilizing the Wild West--One Meal at a Time PDF

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Appetite for America: Fred Harvey and the Business of Civilizing the Wild West--One Meal at a Time by Stephen Fried


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